ADHD: Effects and Management

The subject of Attention-Deficit Hyperactivity Disorder (ADHD) has undergone intense research in the past decade. Much of this is rooted in the fact that approximately 5% of children are affected with the disorder. Children with ADHD are identified as having increased behavioral difficulties because of excessive motor activities, poor self regulation and inattentiveness (Dulkan et al., 1997). It has been found that as many as 30% of children inflicted with ADHD have learning disabilities with academic underachievement becoming a common correlate. Since these children do not meet the expectations of society and their learning environment they are usually met with anger, punishment, and rejection. In turn these children develop a low-self esteem and low levels of motivation (Morgan, 1997). The etiology of ADHD is still a mystery to researchers. Within the field there are many correlates to biological (genetic) and social causes. The present paper seeks to explore current research through investigating the social and bio-genetic influence of ADHD on child intelligence. Testing and treatments of those with ADHD will also be discussed. In accordance with Dulcan et al. (1997) ADD, ADD-H, ADHD, although not identical, will be considered interchangeably due to similarity. Characteristics and Testing of ADHD Intelligence Even though ADHD occurs in people of every intelligence, a majority of children affected experience academic problems. These children may have specific learning disabilities, such as dyslexia, or may have multiple learning problems (Beiderman et al., 1993). In a study by MacLeod et al. (1996) comparing ADHD children with those unaffected, those with the disorder performed significantly worse than the others. Learning disabilities can be said to arise from attentional difficulties in the classroom setting. Many of these difficulties occur in tasks where listening and time is a factor. Reading disabilities have also been found as a result of ADHD (Millberger et al., 1991). Even though there is a higher prevalence of boys and those with low intelligence diagnosed, others with ADHD are impaired as well. Results have found that girls with this disorder face greater intellectual impairment, especially with picture vocabulary tasks, than boys or control girls (Seidman et al., 1997). There is also significant findings that the level of intelligence affects ADHD children in different ways. More specifically, those with both ADHD and normal to high intelligence are more prone to accidents, and have a smaller number of steady friends. Children who were identified with low intelligence and ADHD were found to have more behavioral and emotional problems in their adolescence. Long term studies have found that the outcome of these children was continued academic problems and school failures (Aman et al., 1996). However, there is suggestion ADHD children show greater artistic ability when writing or drawing slowly and precisely (Morgan, 1997). Testing the intelligence of ADHD involves a number of measures. Psychoeducational testing is used to assess intellectual ability and to search for learning disabilities. Tests such as the Wechler Intelligence Scale are used for intelligence testing, yet, much debate exists because of the need to change the test to meet the child's attention deficits (Braswell, 1991). A new intelligence test has been created by Naglieri (1997) called the Cognitive Assessment System to help diagnose and measure ADHD intelligence. This test is based on the premise that traditional tests don't measure processes such as planning and attention, which is essential in testing and detecting ADHD students. There is inconsistent data for the use of computerized tests of attention and vigilance for this purpose (Dulcan et al, 1997). In many cases the effects of ADHD on children†s intelligence is influenced by social factors. For instance studies show that symptoms become worse in situations which are unstructured, minimally supervised, boring, or require sustained attention or mental effort (Dulcan et al., 1997). A study by Greene et al. (1996) purports that learning disabilities are lead by difficulties in social functioning. There is an inverse deviation in IQ scores when related with increased social disability scores. The same study looked at teacher perceptions, which showed that the less likable and more aggressive the child was, the lower the performance. In researching verbal deficits in ADHD children, Faraone (1993) found many early intellectual problems linked with disruptive behavior such as hyperactivity and aggression. Data also shows that parental conflict, diminished family cohesion, and number of parents psychiatrically ill during the child's lifetime adversely affected intelligence scores (Greene et al., 1995). The researchers conclude that a significant correlation links IQ and social functioning. Another study by Biederman et al. (1995) shows similar results. Six factors were listed from the family environment which correlated with ADHD children's cognitive deficits. These include: severe marital discord, low social class, large family size, paternal criminal record, maternal mental disorder and foster home placement. This study asserts that children with ADHD have a more â€Å"malleable† IQ and are more adversely affected. The Greene et al. (1995) study, argues that family size is of no significance. Conversely, when investigating parental style and family influence on ADHD IQ levels, Naussbaum (1990) reports that little evidence exists. Poor school achievement for ADHD children is also associated with the need for immediate reinforcement. These children have been shown to perform as well as others in situations where consistent, immediate and positive reinforcement is in place. Rule governed behavior is additionally difficult for these students. Even when they understand the rules, they do not follow through with correct behavior, therefore the right social environment is necessary. Theories of Vygotsky†s such as â€Å"self talk† and social guidance were listed as possible influences (Braswell, 1990). Studies have found that lower intelligence in ADHD children is not socially mediated, but in fact rooted in genetics and human biology. In testing the families of these children, it has been shown that siblings show increased learning disabilities and higher rates of ADHD (Faraone, 1993). Family patterns show that approximately 20 to 30 percent of children with ADHD have a parent or sibling with similar problems. There is the suggestion that these children inherit a type of nervous system which makes them prone to learning disabilities (Nussbaum, 1990). Data from family risk, adoption, and twin research are supportive of this assertion (Braswell, 1991). However, recent research has indicated that ADHD and learning disabilities are transmitted independently in families and that their occurrence is due to non-random mating (Milberger et al., 1995). In looking at probands of parents, Biederman et al. (1993) also conclude ADHD and learning disabilities are independent, and rather due to random mating, therefore not etiologically dependent. Other researchers claim the intellectual deficit lies in physiological anomalies. More specifically, imbalance in the neurotransmitter systems of the brain, dysfunction in the reticular activating system, or a lag in brain development (Nussbaum, 1990). In determining if the neurocogonitive characteristic in individuals with resistance to thyroid hormone (RTH) are similar to those with ADHD, researchers have found that children with RTH have like deficient achievement levels as those with ADHD (Stein et al., 1995). There is also evidence that epinephrine (EPI) levels are lower in ADHD children. Urinary EPI levels are inversely related to fidgeting and aggression for second-grade ADHD students. During intelligence testing, results have shown that these EPI levels during a cognitive challenge is at least 40% lower than controls (Hanna et al., 1996). In a study which had subjects enhance beta activity and suppress theta in EEG activity during cognitive testing, those with ADHD improved in intelligence testing. Improvements were assumed to be a result of attention enhancement affected by EEG biofeedback (Linden et al., 1996). Improving Learning Disabilities in ADHD Children Investigating effectiveness of treatments of ADHD learning disabilities allows additional information on the social and bio-genetic causes of academic underacheivement related with this disorder. It has been stated that both instruction and contingency management is necessary to remedy academic deficits. Some techniques include; token economies, class rules, attention to positive behavior, as well as time out and response cost programs. Suggested to compliment and further increase probability of improvement is the alliance of parents, patient and school with the consideration of individual needs for the student and subsequently accommodating the environment to these needs. Scales such as the Academic Performance Rating Scale or daily report cards (due to necessity of immediate reinforcement) are useful in monitoring performance (Dulcan, 1997). Cognitive-behavioral interventions have also been shown to have a positive effect in academic achievement. Interventions such as self-instructional training, problem-solving training, attribution retraining and stress reduction procedure work as well. However well they work, these methods of interventions have not been widely implemented in treatment of ADHD children (Braswell, 1991). Many children are segregated into learning disability classes separate from other students. It is essential tutoring and resources be made for the child, however, many are able to learn at the same level with the other children. It has been found that many ADHD children are inappropriately placed in special education programs for the learning disabled. This is mainly because of social maladjustment, so extremes are not necessary. A percentage of ADHD students do exhibit normal intelligence but are socially inept. Therefore careful testing and diagnoses is imperative for the improvement of these youths. And by failing to provide interventions for their behavior problems, they may become restricted in their opportunities for academic success (Lopez et al., 1996). It is quite often found that the majority of ADHD children improve with psychopharmaceuticals, specifically stimulants such as Ritalin. Results reveal that medication related improvements include increased work output, improved accuracy and efficiency, and better learning acquisition (Dulkin et al., 1997). Learning and achievements in arithmetic, reading, and fine motor skills improve as well. There is a 70 to 90 percent response rate to stimulants (Gillberg et al., 1997). These results are quite dramatic in short term, but long term efficacy is still questioned (Braswell, 1991). There is much consensus in literature that a combination of treatment types is best to improve academic deficits. The cornerstones of treatment are support, education of parents, appropriate school placement, and psychopharmacology (Braswell et al., 1991; Dulcan et al., 1997; Gillberg et al., 1997; Nussbaum et al., 1990). In reviewing the current literature on how intelligence is affected by ADHD, it is easy to see that it is a subject yet to be firmly defined. Intelligence tests have been erroneously utilized in diagnosing and categorizing ADHD children and new tests must be developed in accordance to their disorder (Naglieri, 1997). The current increase in ADHD children seems somewhat suspicious. Is it an increase in the children, or a decrease in the deserved attention they are receiving from parents? The stimulant Ritalin is being overly diagnosed as a quick fix. There must be much more behavioral and parental/school attention intervention in order for this epidemic of hyper children to be curbed. It would be interesting to see this generation of Ritalin children grow. Intelligence and ADHD have been linked in twin and adoption studies to family, therefore these studies could still be testing quite different things. Other studies also have found links in hyperactivity and affect to genetic dispositions. In testing, it is hard to determine if it is genetic or environmental due to the fact that many with ADHD can also be without learning disorders (Beiderman et al., 1993). Therefore, if we are to label this as a disease a bio-social etiological approach is necessary in diagnosis, treatment and intelligence assessment.

Who Killed the Electric Car Analysis

IN 1996, ELECTRIC CARS BEGAN TO APPEAR ON ROADS ALL OVER CALIFORNIA. THEY WERE QUIET AND FAST, PRODUCED NO EXHAUST AND RAN WITHOUT GASOLINE. TEN YEARS LATER, THESE CARS WERE DESTROYED. TEACHER’S GUIDE â€Å"A QUIETLY SHOCKING INDICTMENT OF OUR GAS-GUZZLING AUTO COMPANIES AND THE PETRO-POLITICIANS WHO LOVE THEM. † –KAREN DURBIN, ELLE MAGAZINE SUNDANCE FILM FESTIVAL 2006 †¢ TRIBECA FILM FESTIVAL 2006 WHO KILLED THE ELECTRIC CAR? NOTE TO THE TEACHER Who Killed the Electric Car? is a powerful tool pertinent to many academic disciplines and adaptable to a variety of abilities, learning styles, and classroom goals.This rich, self-contained film requires little or no additional research on the part of the instructor or the class, but can be used as the foundation for independent student research. The film divides neatly into two nearly equal and independent segments that can be shown on successive days or at different points in a unit. Both segments offer excellent discussion opportunities. The classroom experience of students taking courses on environmental science or offerings that include a unit on air quality or environmental concerns would be enriched by viewing Who Killed the Electric Car?.Courses that encourage interest in engineering and practical math applications would also benefit. The ethical and civic questions that the film explores offer a natural connection for teachers working in the area of civics, government, ethics, and business ethics. In many of these courses the film could be treated as a case study. The ethical questions raised are nearly unlimited and a large variety of higher-level-thinking activities can be developed from the film. Included in this packet are discussion prompts, class activities, and research suggestions. 1 FILM SUMMARY included, the General Motors electric vehicle is eatured. As this segment concludes, the success of the industry’s legal strategy is symbolized by a celebrity-studded funeral for the electric car. This segment is filled with factual analysis that examines conflicting claims about emissions, practicality, costs of various fuels, and consumer demand. Who Killed the Electric Car? is presented as a whodone-it mystery. Staying true to this genre, the film opens with necessary background information, describes the crime committed, answering all of the what, where, and when questions, and then in the style of Sir Arthur Conan Doyle gathers the suspects for lose scrutiny, coming to a conclusion on the guilt or innocence of each. The second half of Who Killed the Electric Car? is Sherlock Holmes at his best. The seven suspects identified in the first half of the film are scrutinized. One by one, consumers, batteries, oil companies, auto manufacturers, the U. S. government, the California Air Resources Board, and the newest villain, the hydrogen car, pass under the bare bulb in the inspector’s interrogation room in an attempt to answer the question asked in the film’s title: Who Killed the Electric Car? At the end of each segment the featured suspect is judged as guilty or innocent.Opening with a bit of automotive history that establishes the electric car as a competitive alternative to the internal combustion engine, Who Killed the Electric Car? takes the viewer back to the beginning of the twentieth century and the dawn of the automotive age. A straightforward explanation of why gasoline beats out electricity as the fuel of choice and how the internal combustion engine wins dominance concludes the broad overview. The film then moves to the recent past with the introduction of the California Air Resources Board and their 1990 decision to require that ten percent of all ars sold in California by each car manufacturer be zero-emission vehicles by the year 2003. The Dr. Jekyll and Mr. Hyde response of automotive companies is revealed; production and marketing of zero-emission cars is detailed, a period during which the legal and political teams of the same manufacturers work to defeat the law that gave birth to modern electric vehicles. While several manufacturers are The film ends on a positive note, recognizing a grassroots movement that envisions cleaner air and energy independence. In a John Kennedy-style appeal, the film claims that those who solve our energy onundrum will be those that â€Å"change the world. † 2 SELECTED SCENES FOR CLASSROOM REVIEW 1:19 19:40 Two million new cars are sold in Television advertisement for G. M. ’s California each year. electric car. 2:55 21:21 Cheap oil supports the combustion Introduce Dr. Alan Lloyd of C. A. R. B. engine over the electric car. 3:35 22:10 Air quality in California: Manufacturer’s lawsuit to â€Å"Black cloud of death. † overturn emissions standards. 4:32 22:30 Each gallon of gasoline burned yields President Bush endorsing hydrogen 19 pounds of carbon dioxide. technology in the State of the Union. 4:55 22:43 Introduce S.Davi d Freeman. Hydrogen Hummer and the hydrogen highway. 7:40 23:20 Creating demand for electric cars. C. A. R. B. hearing on the emissions standards. 8:50 25:30 C. A. R. B. and California’s C. A. R. B. vote to kill the standards. zero-emission policy. 12:40 26:15 Cost to run an electric car equals Manufacturers start to collect gasoline when gas is 60 cents per gallon. the electric cars. 14:10 27:35 Californians Against Utility â€Å"Save the electric car† campaign, Company Abuse including the mock funeral. 16:10 29:30 G. M. claims to have built electric cars Last EV1 collected. according to demand. 19:10 31:20Marketing; How far, how fast, EV1s in a G. M. lot. how much? 3 33:20 50:36 G. M. spokesperson explains the Suspect: Car Manufacturers fate of the collected EV1s. 35:30 56:20 PBS at the car crusher. Suspect: Government 36:58 1:03:57 S. David Freeman, â€Å"We’re up against Suspect: C. A. R. B. most of the money in the world. † 37:15 1:07:02 Vigil for th e EV1s. Suspect: Hydrogen Fuel Cell 38:40 1:11:08 Would you buy one of these electric President Bush at a hydrogen cars? Display check for 1. 9 million filling station. dollars offered to G. M. 39:20 1:15:05 â€Å"Who controls the future? Last cars moved. He who has the biggest club. 1:18:52 39:34 1 Scene from Naked Gun 2 /2: Automotive Museum The Smell of Fear. 40:25 1:20:30 List of suspects. Verdicts. 40:58 1:22:32 Suspect: Consumers â€Å"The fight about the electric car was quite simply a fight about the future. † 43:20 1:23:58 Suspect: Batteries Introduce James Woolsey and Plug In America. 1:27:19 46:38 â€Å"The one group of people that steps Suspect: Oil Companies up to take it on is the group that will change the world. † 4 DISCUSSION PROMPTS These prompts can be used for full-class discussion, small group conversations, or adapted for use as writing assignments of varying length and detail. What compromises related to cars and transportation are you willing t o make to preserve and improve air quality? Brainstorm possibilities and then discuss each one, focusing on the average consumer. †¢ What one assertion in the film do you disagree with? Why? †¢ What one assertion in the film troubles you the most? Why? †¢ In your own words, explain why the car manufacturers collected and destroyed the electric vehicles. †¢ Did government serve the people in the case of electric cars? Why? †¢ Does government have the right to tell companies what to manufacture? Why? †¢ How important an issue is our nation’s dependence on oil?Explain. †¢ Do you agree that those who solve the energy question will change the world? Explain. †¢ Should the world oil supply be divided evenly according to population, given to those able to pay the highest price, or reserved for developing nations? Explain your opinion. †¢ Is it acceptable for a nation to use oil as a weapon? Why/why not? †¢ Would you characterize each of the following as a good citizen or a bad citizen? Why? -The oil companies -The automobile companies -U. S. consumers -Scientists researching hydrogen fuel -The citizens trying to save the electric car †¢ Is energy a national security issue?Why/how? Explain. †¢ How is the use of hydrogen as a fuel related to the reemergence of nuclear power? †¢ Does drilling for more oil in the pristine wilderness make sense? Why/why not? †¢ Given the information provided in the film, do you believe electric cars are a reasonable alternative to combustion engines? Why/why not? †¢ Given the information provided in the film, do you believe you will be able to buy a hydrogen-powered car in the next 10 years? 20 years? Ever? Why/why not? 5 MOCK COURT Choose defense and prosecution teams for each of the seven defendants identified in the film.Have the teams prepare for a mock trial using the information in the film and if desired, additional research. Stage a trial with a jury that has not seen the film. Roles: Judge: Acts as presiding officer maintaining order, resolving conflicts, and charging the jury. Prosecution team: Presents evidence against the named defendant using witnesses, charts, graphs, and physical evidence. The team would also cross-examine defense witnesses. The prosecution’s job is to prove beyond a reasonable doubt the guilt of the defendant. Defense team: Presents evidence that rebuts the prosecution’s view and may suggest alternative perpetrators.The defense may use witnesses, charts, graphs, and physical evidence. The team would also cross-examine prosecution witnesses. The defense’s job is to create reasonable doubt as to the guilt of the defendant. This activity can be used as an alternative assessment of student knowledge while also building critical thinking and oral presentation skills. 6 COMMON GOOD Open the activity by reading the paragraph below. Allow for a few minutes of general comment on the concept of the â€Å"common good† and the claim by then G. M. president Charles E. Wilson: What’s good for the country is good for General Motors and vice versa.The preamble to the United States Constitution opens with the words: â€Å"We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America. † These words imply a common interest that is shared by citizens and government, a concept often referred to as the â€Å"common good. † In 1953, the then president of General Motors, Charles E.Wilson, was nominated by President Dwight Eisenhower to serve as his Secretary of Defense. During Wilson’s confirmation hearings, senators were concerned that he would have difficulty making a decision that could hurt General Motors, a major defense contractor, even if the decision was in the best interest of the United States. When asked this question, Wilson assured senators that he could make such a decision but that he could not imagine such a situation, â€Å"because for years I thought what was good for the country was good for General Motors and vice versa. † Student instructionWho Killed the Electric Car? implies that the â€Å"common good† is not being served by the decision to abandon electric vehicles and embrace hydrogen technology. Write your own definition of the â€Å"common good. † Make groups of 3 to 5 and share these definitions. Try to agree on a group definition. Evaluate General Motors’ decision to kill the electric car program in light of your group’s definition. Be ready to report your findings to the class. Do Mr. Wilson’s thoughts from 1953 reflect the General Motors Corporation that is presented in the film? If the Senate c alled the current president of G.M. to explain the death of the electric car, imagine what he might say that would be quoted more than 50 years later. 7 HIDDEN AGENDA Teacher introduction As a class, brainstorm about the term â€Å"hidden agenda. † When you get all the ideas on the board, make groups of 3 to 5. In groups, have the class discuss the ideas on the board and then write a definition of â€Å"hidden agenda† that the group can agree on. As a class, share these definitions and create one working definition for the whole class. Have students return to their groups and discuss what â€Å"hidden agenda(s)† the following may have had.To make a claim, the group must have at least one piece of solid evidence from the film. Each group should decide which three of their claims are the strongest and prepare to present them to the class. Present and discuss: Automobile companies: Hidden agenda: _____________________________________________________________________ ________________ Evidence: Oil companies: Hidden agenda: _____________________________________________________________________________________ Evidence: Filmmakers: Hidden agenda: _____________________________________________________________________________________ Evidence:Car companies: Hidden agenda: _____________________________________________________________________________________ Evidence: Federal government: Hidden agenda: _____________________________________________________________________________________ Evidence: Fans of the electric car: Hidden agenda: _____________________________________________________________________________________ Evidence: C. A. R. B. : Hidden agenda: _____________________________________________________________________________________ Evidence: 8 WHAT IS THE ROLE OF BUSINESS? What is the role of business in a democratic/capitalist society?The complex interaction between business, government, and consumers is presented as a case study in Who Kil led the Electric Car?. After viewing the film, clarify your own attitude toward the role of business, before any discussion, by using the prompts that follow. Prioritize the entire list from 1, most important, to 10, least important, and then write just a sentence or two that explains each ranking. Using your results, make groups that include individuals with different attitudes. While you discuss the movie, analyze how different views of business influence opinions about the film. ______ The role of business is to make a profit. _____ The role of business is to make a good product. ______ The role of business is to serve the consumer. ______ The role of business is to support government. ______ The role of business is to educate government. ______ The role of business is to educate consumers. ______ The role of business is to improve life. ______ The role of business is to protect the environment. ______ The role of business is to provide consumers with choice. ______ The role of b usiness is to invent solutions to society’s problems. 9 WHAT IS THE ROLE OF GOVERNMENT? What is the role of government in a democratic/capitalist society?The complex interaction between business, government, and citizens is presented as a case study in Who Killed the Electric Car?. After viewing the film, clarify your own attitude toward the role of government, before any discussion, by using the prompts that follow. Prioritize the entire list from 1, most important, to 10, least important, and then write just a sentence or two that explains each ranking. Using your results, make groups that include individuals with different attitudes. While you discuss the movie, analyze how different views of government influence opinions about the film. ______The role of government is to defend the nation. ______ The role of government is to create a just society. ______ The role of government is to protect the consumer. ______ The role of government is to protect business. ______ The rol e of government is to regulate business. ______ The role of government is to educate consumers. ______ The role of government is to improve life for all citizens. ______ The role of government is to protect the environment. ______ The role of government is to provide consumers with choice. ______ The role of government is to invent solutions to society’s problems. 10 MAKING THE CASEIn the second half of Who Killed the Electric Car? , each of the suspects in this mystery is held up to scrutiny. Acting as an unbiased detective, develop a list of the evidence offered for guilt and the evidence that indicates innocence. In groups or as a class, use these evidence lists as the basis for a debate that leads to a vote on each suspect. The suspect___________________________________________________ Evidence to convict Evidence to acquit 11 BRIAN DANIELS teaches history and ethics at Hudson High School, Hudson, Massachusetts. He is the school facilitator for the democratic school initi ative atHudson High and an active member of the school’s First Amendment Schools team. He has been teaching for thirty years and holds bachelor’s degrees in history and psychology from Boston College and a master’s degree in critical and creative thinking from the University of Massachusetts at Boston. He will become the Curriculum Director for English and Social Studies grades 6-12 in the Hudson school district in the summer of 2006. He has been published several times in the Boston Globe and has an article slated for publication in October of 2006 in the National Social StudiesSupervisors Association magazine. A SONY PICTURES CLASSICS RELEASE ELECTRIC ENTERTAINMENT PRESENTS A DEAN DEVLIN/PLINYMINOR PRODUCTION A FILM BY CHRIS PAINE â€Å"WHO KILLED THE ELECTRIC CAR? † NARRATED BY MARTIN SHEEN EDITED BY MICHAEL KOVALENKO CHRIS A. PETERSON DIRECTOR OF PHOTOGRAPHY THADDEUS WADLEIGH ORIGINAL MUSIC BY MICHAEL BROOK CONSULTING PRODUCER ALEX GIBNEY EXECUTIVE PR ODUCERS DEAN DEVLIN TAVIN MARIN TITUS RICHARD D. TITUS PRODUCED BY JESSIE DEETER WRITTEN AND DIRECTED BY CHRIS PAINE FOR BRIEF MILD LANGUAGE. WWW. WHOKILLEDTHEELECTRICCARMOVIE. COM WWW. SONYCLASSICS. COM

Buyers Behaviour Virgin Atlantic Essay Example for Free

Buyers Behaviour Virgin Atlantic Essay Originally it was called British Atlantic Airways, later changed to Virgin Atlantic Airways. The first flight was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m advertising campaign in 2010, which was James Bond themed (Guardian, 2010). The new advertisement helped the company recover from the recession. Now I will examine how exactly it was achieved and what methods were used to obtain the best performance of the advertisement. 2) Target Market. Market segmentation is a way of separating the consumers into different sections by their shared needs and personalities (Leon. G, 2010, p. 28). The needs and values depend from person to person according to his culture (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of audience this commercial is aiming at (Leon. G, pp. 84). This system divides consumers into eight distinctive subcategories, which consist of: thinkers, achievers, experiencers, believers, strivers and makers. The subcategories this advertisement will appeal to are: innovators because they are receptive to new technologies and who can experience the innovated technologies at a Virgin Atlantic flight; achievers because they are goal oriented consumers who like to display success to their piers, which they can display by flying Virgin Atlantic as it is high class airlines; experiencers because they like to spend their income on fashion, socializing and entertainment which Virgin Atlantic offers through great service, food, entertainment and their flights are considered as ‘trendy’. The social comparison theory states that the consumer with higher purchase ability tends to have a higher status; this is a proof why achievers like to spend on luxurious products and services (Leon. G, 2010, p. 338). This commercial appeals to all the five effective target-marketing segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated workingwoman who prefers high-class service. The age would appeal to Generation Y that is born from 1980 and on wards (Leon. G, 2010, p. 410). The Generation Y spends 150 billion annually and is into innovation and luxury while Generation X is considered as ‘sophisticated’ group. Virgin Atlantic Airways allows children ages 5 and above to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/product is offered by dividing the elements to: product, price, place and promotion (Leon. G, 2010, p. 58). The service being offered is not just a flight from one destination to another; it is an experience at a high-class level of the Virgin Atlantic flight where the costumer will be served at a high class, with security, entertainment and with maximum comfort. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as: flying club card, ticket sales and discount codes/vouchers (Virgin Atlantic, 2012). The price and quality relationship the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The time of placing the advertisement is very important, as there are competing companies to take into consideration. The order effect research has shown that the advertisements presented first (primacy effect) and last (regency effect) has a greater effect on the consumer (Leon. G, 2010, p. 302). The release date was 26 October 2010, which was a great push to recovery from recession. British Airways and American Airlines are the biggest competitors. American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The James Bond 007 Blood Stone video game was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertisement is James Bond themed and during that period of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements. Virgin Airlines got increased attention to their advertisement by publishing their advertisement at time coinciding with Blood Stone’s release. 5) Positioning the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commercial is played on TV where it addresses wide range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response – measurable. It was also played during the flights on the Virgin Atlantic TV channel where it exclusively targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will fulfill their wants (Leon. G, 2010, p. 23). The commercial was created in order to persuade and make aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy there needs. ) Perception. â€Å"Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. †(Leon. G, 2010, p. 175) This advertisement appeals to emotional motives, which are affection, status and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is putting the buyer into a state of excitement by: James Bond themed music and graphics, illustrations of high-class adventure and good-looking actors in the commercial. Abraham Maslow created the Maslow’s Hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be satisfied during the flight on these airlines, as it is illustrated as a prestigious flight. Egoistic needs include the need of good reputation, status and recognition from others, which advert convinces that the consumer will have, if he/she chooses Virgin Atlantic Airways. Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the customer will feel self-actualized by getting high-class service which he/she deserved or earned themselves. Social Needs are to be satisfied by communication with good-looking staff. The Virgin Atlantic cabin crew was voted as the most attractive staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight. Cabin staff of Virgin Atlantic Airlines are told that: ‘You’ll be the face of the airline. As such, your grooming should always be immaculate – even after a long, tiring flight’ (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experience where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff. Air and shelter will also be present, as the designed with up to date technology. This commercial is aimed at visual consumers that prefer and take information better through visual images or messages as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumer’s attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is: ‘Your airline’s either got it or it hasn’t’. There is a message resonance in the wording, which adds a bit of humor to it and will make the viewer remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative advertising technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The sexiness in advertising is present in order to grab the attention of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing short dresses in red color and the man who is passing the security check hasn’t got underwear on. Virgin is trying to show that their flights are ‘sexy’. This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is walking with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious service. | | Transition from the safety demonstration to the airplane saloon is done without editing cuts, which is very eye-catching. | | The shot of people sitting around of a pool of martini and playing with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. â€Å"The consumer decision making can be viewed as three distinct but interlocking stages: the input stage, the process stage and the output stage†(Leon. G, 2010, p. 36). This advertisement is designed in order to influence the input and process stage in order to make the consumer come to the output stage. This advert influences and increases the consumer’s recognition of the service ne ed. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not only media but also word of mouth marketing. The Psychoanalytical Theory of Personality created by Sigmund Freud explains the drivers of the output stage (Leon. G, 2010, pp. 137-139). According to Freud’s theory this commercial will affect superego and id to make the purchase. The superego will be gratified when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is ‘trendy’. Id will be gratified if the consumer will make the purchase because the airlines offer the basic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon. G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) Involvement levels and risk perception. Involvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement and research will be. The flight purchase is a low-involvement product and consumers prefer congruent context of the message delivered (Leon. G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a bad mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise may be distracting the viewer from the commercial and the advertisement has contrast in the imagery in order to keep the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my opinion was successful . The James Bond theme imageries and soundtrack had a great impact on the effectiveness of the commercial. Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to worse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumer’s attention from the message content being sent. This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and only in one short scene the viewer can see the seats with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight. The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an impression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by focusing the viewer’s attention much more on the design of the saloon, comfortable seats and delicious food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer. Buyers Behaviour Virgin Atlantic. (2018, Oct 18).

Personal statement Example | Topics and Well Written Essays - 500 words - 17

Personal Statement Example I have also realised that in order to enhance employability, these course are unparalleled. Thus, by considering such ever-lasting virtues, I have decided to apply to MSc International Business Management course for completing my master degree. I would able to enhance my knowledge of learning by a considerable certain level which would also assist me to develop various levels of understandings. I am very much passionate and thrive in performing along with succeeding in challenging scenarios. I can easily understand the concepts and ideas and am capable to develop myself by creating solutions to the problems. In order to develop my skills further, I have decided to study the management course after passing my graduate level studies. The course offered would enable me to possess ample opportunities to gain an in-depth knowledge regarding corporate culture and courses in management thus assisting to face tougher situations in larger organisations. Furthermore, I would gain invaluable leaning opportunities during the MSc International Business Management course to comprehend the varied challenges that are faced by global companies and their managers to ensure the sustainability of their organisations. Thus, I can transform myself to be a global citizen or an individual possessing pertinent knowledge about the global business arena. It can also facilitate me to realise the aspects that enable global companies to internationalise in the multination business environment. Through the learning of both theories and concepts along with practical evidences, I can develop strong abilities to perform efficiently in a global organisation in future. Through the course, I can also gain valuable knowledge regarding the fields of innovation management, international business investigation and market research. Apart from gaining certain long-term benefits from the course to develop my knowledge, skills and abilities, I can also significantly contribute to my

W1 Disc Strategic Management of Technology and Innovation Essay

W1 Disc Strategic Management of Technology and Innovation - Essay Example In an article entitled â€Å"Managing Technological Innovation – Opportunity Recognition and Conflict Management† written by Agarwal (2010), the other provided two guidelines for strategic management of technology and innovation through market analysis and creative thinking. This is consistent with the guidelines discussed by White & Bruton (2011) who emphasized the need to be â€Å"proactive rather than reactive† (p. 26). The assumption of a proactive stance is analogous to the proposed conducting of a market analysis to â€Å"create the need for innovation† (Agarwal, 2010, p. 4). Likewise, as revealed, â€Å"there was some creating thinking that led to the emergence of IT† (Agarwal, 2010, p. 4). The encouragement of creative thinking is one of the crucial motivational tools that managers could instill as part of assessing the strengths of weaknesses of the organization’s work force, which is a necessary element in strategic management. The advice of Agarwal (2010) corroborates the managerial guidelines expounded by White & Bruton (2011) to manage technology and innovation

How Hooliganism Is Seen in the Contemporary World Coursework

How Hooliganism Is Seen in the Contemporary World - Coursework Example It is evidently clear from the discussion that to give a reason for some of the key attributes of hooliganism, a division between impulsive, relatively secluded confrontations of spectator violence and the conduct of socially organized fan groups which participate in aggressive violent behavior should be drawn. This division is historically apparent through a change from a pattern in which assaults on football match officials and opponent players preponderated over assaults on opponent fans, to a practice in which fights against fans and the police became the dominant form of watcher muddled state. Pearson defines hooliganism as a violent, raucous and disparaging behavior. Hooliganism has closely been associated with sports activities due to violence among the spectators. There are numerous theories on the history and origin of hooliganism. In reference to the Oxford dictionary, hooliganism originated in the late years of the 19th century from the surname of an illusory unruly Irish family, Hooligan, in a musical-hall song of the 1890’s. Hooliganism has been used since the late 19th century. It described a street bunch of criminals in London in the 1890’s, just about the same time Manchester street mob were achieving disrepute. Exact first usage of the term hooliganism and how it came to be used in the present meaning is not well known. The Daily News reported a case at Southwark Police Court in London where it indicated that Clarke, 19 years old, arraigned for the attack on police was the ringleader of â€Å"Hooligan Boys†, a gang of youth. This gang had graced with their presence a music hall and caused disturbances which led to the police being called. Later the next month, two young men were brought before a court in London for unruly behavior.

War (1919) by Luigi Pirandello Research Paper Example | Topics and Well Written Essays - 1500 words

War (1919) by Luigi Pirandello - Research Paper Example Pirandello uses his understanding of psychoanalysis to highlight the difference between each character’s superficial acceptance of the reality of war, and his or her own deep level inability to come to terms with the suffering that war brings. Seen through the lens of psychoanalysis, this story is not about a train journey to Rome, but rather it is about human life and the journey to true understanding of the unbearable horror of war. The story was written in 1919, immediately after the end of the First World War. Pirandello himself had a son who was sent to war, and who was taken prisoner. One can assume that there are some autobiographical elements in the depiction of parental reactions to the enforced separation from their sons at a time of great danger. The First World War had been a terrifying for the whole of mainland Europe, and the high numbers of casualties shocked the people to the core. Never before had such an efficient mechanised war taken so many lives. The focus of the opens with the description of an unnamed middle aged couple settling into a train carriage full of other people. The woman is silent, and her role as mother shocked by the imminent departure of her son to the front is sketched in by her apologetic husband. The role of the suffering mother is very deeply embedded in Western culture. From the heroines of classical Greek and Roman tragedies - to the suffering of the Mother of God at the crucifixion, there is a long tradition of women with their faces covered in grief. Pirandello’s mother figure does this, silently anticipating, the death of a son, or sorrowing this event when it has occurred. It is the epitome of love without return, for the beloved creature is taken away and the mother must grieve for ever because of that. It seems that with this introduction Pirandello wants to present the classical interpretation of how loss of a

Vanderbilt Law School debate on the Death penalty Essay

Vanderbilt Law School debate on the Death penalty - Essay Example Owing to the above details provided, the opponent of death penalty, Dr. Ken Haas, was more convincing in his argument (Haas and Marquis). Death penalty is not only about liberal or conservative politics but also about the moral choices of this nation. This dispels any notion that the death penalty debate is about conservative and liberal politics. The proponent of the death penalty elaborates that this form of punishment should only be utilized on the most heinous criminals. As such, most murder convicts would not face execution since the majority would not repeat their actions. Convicts such Mohamed who repeatedly killed innocent civilians should face such severe punishment. This is because they have proved clearly that they had the intent to commit the crime repeatedly. On a moral basis, this punishment is unacceptable owing to the sacred nature of life. However, the proponent reveals that this severe disciplinary measure has a deterrent effect on criminals. According to the resear ch cited, it reveals that the penalty saves hundred of innocent civilians. Overall, this punishment is immoral, but the justice system should have this option owing to some extreme scenarios that require measures. The death penalty is inappropriate but a legal necessity (Haas and Marquis). Death penalty has caused a lot of controversy even among judges. Subsequently, in 1985 some judges were deemed unfit to partake in court proceedings since their views would impede their ability to make fair decisions in line with the existing statutes. The opponent thinks that the research on the deterrent effect of execution is a culmination of defective research. The assumption in this kind of research is rationality. However, most criminal who will face such punishments as execution have limited options. The only possible punishment is a life sentence without a chance for parole. Therefore, both punishments are severe. Hence, it will have no deterrent effects. Additionally, the criminal who com mitted a heinous crime may fail to think rationally. Therefore, executions, especially those that receive high levels of publicity, will project a certain message to the society. The message projected is that violence is a means to resolve wrongdoings. Subsequently, executions may instigate further violence or contribute to a violent culture in the society. Death penalty is only a tough stance adopted against crime. However, research has revealed that it conveys an inappropriate message to the society. Overall, it is inappropriate (Haas and Marquis). Cases that demand such extreme punishment generate massive public and media concerns. As such, the justice system may play into the public gallery trap by seeking victory rather than searching for evidence that will pin the suspect to the crime. The law enforcers may fail to analyze vital evidence or make mistakes owing to public pressure. This will result in an unlawful conviction. Subsequent appeals may result in an acquittal owing to inadequate evidence. The initial proceedings in such cases may be unprocedural as authorities coerce evidence from witnesses. Revelation of such an event will result in the acquittal of convicts. Most cases that may result in execution witness major errors in the proceeding owing to medial or public attention. The enforcing authorities may cave in to such pressure as they pursue a conviction rather than seek the truth. The authorities

What Kinds Of Psychological Transformation AA Members Undergo Essay

What Kinds Of Psychological Transformation AA Members Undergo - Essay Example Their mysterious 12-step program is promoted as one of the most effective methods for the treatment of addiction by many professionals and researchers. Ironically, nobody knows exactly how the steps work for addiction and why the method is so life changing for its members. What will AA members experience during the AA activity? The psychological transformation among AA members may answer this question. That is why we have to look at the 12-steps closely and study how it applies to alcoholics and their inner journey from seeking help, to conquering alcoholism, to achieve sobriety. A member who completed the 12-steps program is most likely to experience the whole psychological transformation as he achieves sobriety towards the end. The 12-steps and 12 traditions are the primary tenets of AA. The 12 traditions are known as the perspective of AA. This keeps AA anonymous, non-religious and non-profit. The 12 steps can be defined as a step-by-step program for members to follow. Once a member strictly follows the first step, then he can move on and begin with the second. After he goes through all steps and understand and embodies all of the steps, he will achieve long term sobriety. When a person participates in the program, he undergoes a great transformation than will lead him to stop drinking. Those experiences include admitting powerlessness, appeal for the â€Å"higher power†, confession and a new social relationship. Although the actual success rate of AA is hard to estimate, some researchers have found realistic data to reflect how AA succeeds. Hal Arkowitz and Scott Lilienfeld, in their online article, â€Å"Does Alcoholics Anonymous Work?† describe the statistic about AA. The authors cite an investigation called â€Å"Project Match†, issued in 1997 proves that AA is effective in achieving sobriety through abstinence. The experiment divided more than 900 alcoholics into three different therapies. One is mainly 12-steps program associated with a

Personal property Essay Example for Free

Personal property Essay Pom Poko is at one time instantaneously easily reached and from top to bottom foreign. Japanese civilization is extraterrestrial to American judgment, and Pom Poko is Takahatas festivity of that only one of its kind Asian traditions. Its the mainly unfamiliar of each and every Studio Ghibli movies. Pom Poko is, as Takahata explains it, an imaginary documentary concerning the society conflict among tanuki and mankind, from the tanuki viewpoint. It is a tale with reference to the animals efforts to embrace back the deluge of human being development, and it is furthermore the chronicle concerning an aboriginal populace consumed up, taken from their personal property. Review: This is a motion picture that shows off a lot of panamas, conceivably excessively numerous for those who come across at the animals and look forward to Winnie the Pooh or Bambi. The anecdote intertwines all the way through funny side jesting, communal observations, lampoon, surrealism, and catastrophe. It revolutionizes frame of mind to a great extent the way the tanuki transforms structure, meandering and patterns into an innovative form, and uncompromisingly poignant onward. I suppose you will be aware of the entire stratagem as the good-humored tanuki takes part in never-ending high jinks and make an effort for a range of thoughts to force the inward bound human beings away of their wooded area. You will likely fail to notice a lot of, if not the majority, of the cultural-specific ideas, the childrens folk songs, the chronicles and tales, the traditions, the religious convictions. But dont agonize to a great extent; Takahata intends to resuscitate his Japanese spectators, one fitting additional and further Westernized, to their enormous inheritance. Repetitive viewings are enormously mandatory. This analysis was conducted using the method in the book â€Å"A Short Guide to Writing about Film† (Timothy Corrigan, 150). Pom Poko is a slightly unusual documentary for Takahata, but he still makes use of all his endowments, and his sparkling, manipulative intelligence is extremely a good deal in confirmation. Thematically, its exceptionally comparable to The Story of Yanagawa Canals and Miyazakis personal Spirited Away, but with a sinister, additional catastrophic twist. Its as much an acclamation as a call to supports (Chris Beveridge, pp. 1) Dependable with Japanese traditions, the Tanuki , a Japanese raccoon dogs, are described as an extremely companionable, ill-behaved sort, proficient to make use of delusion discipline to convert into approximately no matter which thing but also high-spirited and as well affectionate of delicious pleasures to be an authentic intimidation. Visually, the Tanuki in this motion picture are illustrated in three ways at a variety of times: as sensible animals, as anthropomorphic animals which infrequently be dressed in clothes, and as cartoony figures found on the manga of Shigeru Sugiura of whom Takahata is an enormous admirer. They have a tendency to take for granted their sensible appearance when in sight of human beings, their cartoony shape when they are responsible for doing something bizarre or capricious and their anthropomorphic structure at all additional times. Conclusion: Although the movie screens a certain amount if nudity, but since the movie portrays the Japanese culture it is not an issue. The movie is a perfect classic cartoon documentary. The pictures has reasonably a severe significance, which means the amusing part of the Tanuki, which approaches out in a lot of prospects, is concealed by the unhappiness that their surroundings is being shattered everlastingly. On the whole to a certain extent attention-grabbing if you desire to study regarding another civilization and enormous if you are into computer graphics. Possibly not so fine if you desire light children amusement. References: Beveridge, Chris. 2005. Pom Poko. Retrieved on 1st March 2009 from http://www. mania. com/pom-poko_article_77593. html Corrigan, Timothy. 2003. A Short Guide to Writing about Film. Publisher: Longman; 5th edition

Carbon nanotubes

Carbon nanotubes Introduction Carbon nanotubes are the allotops of carbon , they have a cylindrical nano structure. Nano structure are construct with a length to diameter ratio of 28000000:1 , this is significantly larger than any other material. They have many novel properties and are many useful in nanotechnology , electronics , optics , material science and architectural field. They have great strength and unique electrical properties . However their useusge is limited in day to day life because of their toxicity . includes the spherical bucky ball (c60). It is often see that end of nanotube are hemispherical buckyball structure . It is qurt intresting to know that the radius of a nanoube is approximately 1/50000of the human hair. The nature of the bonding of a nanotube is described by appling orbital hybridation . They have sp2 bonds as graphite have . Most single-walled nanotubes (SWNT) have diameter close to 1nanometer, with a tube length is many millions of times longer. The structure of a SWNT can be conceptualized by wrapping a one-atom-thick layer of graphite called graphene into a seamless cylinder. The way the graphene sheet is wrapped is represented by a pair of indices (n,m) called the chiral vector. The integersnandmdenote thenumber of unitvectoralong two directions in the honeycomb crystal latticeof graphene. Ifm= 0, the nanotubes are called zigzag. Ifn=m, the nanotubes are called armchair. Otherwise, they are called chiral. ( The (n,m) nanotube naming scheme can be thought of as a vector (Ch) in an infinite graphene sheet that describes how to roll up the graphene sheet to make the nanotube.Tdenotes the tube axis, anda1anda2are the unit vectors of graphene in real space.) Single-walled nanotubes exhibit electric properties that are not shared by the multi-walled carbon nanotube (MWNT) . Single-walled nanotubes are the most likely candidate for miniaturizing electronics beyond the micro electromechanical scale currently used in electronics. The most basic building block of these systems is the electric wire, and SWNTs can be excellent conductors. Application of SWNTs are useful in the development of the first intramolecularfield effect transistor(FET). Production of the first intramolecularlogic gateusing SWNT FETs has recently become possible .To create a logic gate you must have both a p-FET and an n-FET. Because SWNTs are p-FETs when exposed to oxygen and n-FETs otherwise, it is possible to protect half of an SWNT from oxygen exposure, while exposing the other half to oxygen. This results in a single SWNT that acts as a NOT logic gate with both p and n-type FETs within the same molecule. Single-walled nanotubes are still very expensive to produce, around $1500 per gram as of 2000, and the development of more affordable synthesis techniques is vital to the future of carbon nanotechnology. If cheaper means of synthesis cannot be discovered, it would make it financially impossible to apply this technology to commercial-scale applications. Multi-walled nanotubes (MWNT) consist of multiple rolled layers (concentric tubes) of graphite. There are two models which can be used to describe the structures of multi-walled nanotubes. Russai doll model, sheets of graphite are arranged in concentric cylinders, e.g. a (0,8) single-walled nanotube (SWNT) within a larger (0,10) single-walled nanotube. In theParchamenmodel, a single sheet of graphite is rolled in around itself, resembling a scroll of parchment or a rolled newspaper. The interlayer distance in multi-walled nanotubes is close to the distance between graphene layers in graphite, approximately 3.3 Ã…. The special place of double-walled carbon nanotubes (DWNT) must be emphasized here because their morphology and properties are similar to SWNT but their resistance to chemicals is significantly improved. This is especially important when functionalizationis required (this means grafting of chemical functions at the surface of the nanotubes) to add new properties to the CNT. In the case of SWNT, covalent functionalization will break some C=C, leaving holes in the structure on the nanotube and thus modifying both its mechanical and electrical properties. In the case of DWNT, only the outer wall is modified. DWNT synthesis on the gram-scale was first proposed in 2003by the CCVD technique, from the selective reduction of oxide solutions in methane and hydrogen. A nanotorus is theoretically described as carbon nanotube bent into atorus(doughnut shape). Nanotori are predicted to have many unique properties, such as magnetic moments 1000 times larger than previously expected for certain specific radii. Properties such as magnet moment, thermal stability etc. vary widely depending on radius of torus. Carbon nanobudare a newly created material combining two previously discovered allotropes of carbon: carbon nanotubes and fullerenes. In this new material fullerene-like buds are covalently bonded to the outer sidewalls of the underlying carbon nanotube. This hybrid material has useful properties of both fullerenes and carbon nanotubes. In particular, they have been found to be exceptionally good field emitters. In composite materials, the attached fullerene molecules may function as molecular anchors preventing slipping of the nanotubes, thus improving the composites mechanical properties. Strength Carbon nanotubes are the strongest and stiffest materials yet discovered in terms oftensil strenghtandelectic modulas respectively. This strength results from the covalent sp ² bonds formed between the individual carbon atoms. In 2000, a multi-walled carbon nanotube was tested to have a tensile strength of 63gigapascal(GPa). (This, for illustration, translates into the ability to endure tension of 6300kg on a cable with cross-section of 1mm2.) Since carbon nanotubes have a low density for a solid of 1.3 to 1.4g ·cm−3,itsspecific strenghtof up to 48,000kN ·m ·kg−1is the best of known materials, compared to high-carbon steels 154kN ·m ·kg−1. Under excessive tensile strain, the tubes will undergoplastic deformation, which means the deformation is permanent. This deformation begins at strains of approximately 5% and can increase the maximum strain the tubes undergo before fracture by releasing strain energy. CNTs are not nearly as strong under compression. Because of their hollow structure and high aspect ratio, they tend to undergobuckingwhen placed under compressive, torsional or bending stress. Kinetic Multi-walled nanotubes, multiple concentric nanotubes precisely nested within one another, exhibit a striking telescoping property whereby an inner nanotube core may slide, almost without friction, within its outer nanotube shell thus creating an atomically perfect linear or rotational bearing. This is one of the first true examples ofmolecular nanotechnology, the precise positioning of atoms to create useful machines. Already this property has been utilized to create the worlds smallest rotationalmotor. Future applications such as a gigahertz mechanical oscillator are also envisaged. Because of the symmetry and unique electronic structure of graphene, the structure of a nanotube strongly affects its electrical properties. For a given (n,m) nanotube, ifn=m, the nanotube is metallic; ifn−mis a multiple of 3, then the nanotube is semiconducting with a very small band gap, otherwise the nanotube is a moderatesemiconductor. Thus all armchair (n=m) nanotubes are metallic, and nanotubes (5,0), (6,4), (9,1), etc. are semiconducting. In theory, metallic nanotubes can carry an electrical current density of 4 Ãâ€" 109A/cm2which is more than 1,000 times greater than metals such ascopper . All nanotubes are expected to be very goodthermal conductorsalong the tube, exhibiting a property known as ballistic conductor, but good insulators laterally to the tube axis. It is which transmits 385 W ·m−1 ·K−1. The temperature stability of carbon nanotubes is estimated to be up to 2800 °C invacuumand about 750 °C in air. Potential and current applications The joining of two carbon nanotubes with different electrical properties to form adiodehas been proposed The strength and flexibility of carbon nanotubes makes them of potential use in controlling other nanoscale structures, which suggests they will have an important role innanotechnologyengineering. The highest tensile strength an individual multi-walled carbon nanotube has been tested to be is 63GPa. In electrical circuits Carbon nanotubes have many properties—from their unique dimensions to an unusual currentconductonmechanism—that make them ideal components of electrical circuits. For example, they have shown to exhibit strong electron-phonon resonances, which indicate that under certain direct current (DC) bias and doping conditions their current and the average electron velocity, as well as the electron concentration on the tube oscillate at terahertz frequencies[. These resonances could potentially be used to make terahertz sources or sensors. Nanotube based tranistorhave been made that operate at room temperature and that are capable of digital switching using a single electron. One major obstacle to realization of nanotubes has been the lack of technology for mass production. However, in 2001 IBM researchers demonstrated how nanotube transistors can be grown in bulk, somewhat like silicon transistors. Their process is called constructive destruction which includes the automatic destruction of defective nanotubes on thewafer. The IBM process has been developed further and single-chip wafers with over ten billion correctly aligned nanotube junctions have been created. In addition it has been demonstrated that incorrectly aligned nanotubes can be removed automatically using standardphotolithoraphy equipment. The first nanotube integrated memory circuit was made in 2004. One of the main challenges has been regulating the conductivity of nanotubes. Depending on subtle surface features a nanotube may act as a plainconductoror as a semiconductor. A fully automated method has however been developed to remove non-semiconductor tubes. Most recently, collaborating American and Chinese researchers at Duke University and Peking University announced a new CVD recipe involving a combination of ethanol and methanol gases and quartz substrates resulting in horizontally aligned arrays of 95-98% semiconducting nanotubes. This is considered a large step towards the ultimate goal of producing perfectly aligned, 100% semiconducting carbon nanotubes for mass production of electronic devices. Another way to make carbon nanotube transistors has been to use random networks of them. By doing so one averages all of their electrical differences and one can produce devices in large scale at the wafer level.This approach was first patented by Nanomix Inc (date of original application June 2002). It was first published in the academic literature by theusa navel reacherch labority in 2003 through independent research work. This approach also enabled Nanomix to make the first transistor on a flexible and transparent substrate. Nanotubes are usually grown on nanoparticles of magnetic metal (Fe, Co), which facilitates production of electronic (spinotic) devices. In particular control of current through a field-effect transistor by magnetic field has been demonstrated in such a single-tube nanostructure. Large structures of carbon nanotubes can be used for thermal management of electronic circuits. An approximately 1mm-thick carbon nanotube layer was used as a special material to fabricate coolers, this materials has very low density, ~20 times lower weight than a similar copper structure, while the cooling properties are similar for the two materials. As paper batteries Apaper battery is abatteryengineered to use a paper-thin sheet ofcellulose (which is the major constituent of regular paper, among other things) infused with alignedcarbon nanotubes .The nanotubes act aselectrods; allowing the storage devices to conduct electricity. The battery, which functions as both a lithium-ion battery and asupercapacitor can provide a long, steady power output comparable to a conventional battery, as well as a supercapacitors quick burst of high energy—and while a conventional battery contains a number of separate components, the paper battery integrates all of the battery components in a single structure, making it more energy efficient. Solar cells Solar cells developed at the new jerrsyinstitute of technology use a carbon nanotube complex, formed by a mixture of carbon nanotubes and carbonbulkyball to form snake-like structures. Buckyballs trap electrons, although they cant make electrons flow. Add sunlight to excite thepolymer, and the buckyballs will grab the electrons. Nanotubes, behaving like copper wires, will then be able to make the electrons or current flow. Ultracapacitors Mit uses nanotubes to improveultracapicator. The activated charcoal used in conventional ultracapacitors has many small hollow spaces of various size, which create together a large surface to store electric charge. But as charge is quantized into elementary charges, i.e. electrons, and each such elementary charge needs a minimum space, a significant fraction of the electrode surface is not available for storage because the hollow spaces are not compatible with the charges requirements. With a nanotube electrode the spaces may be tailored to size—few too large or too small—and consequently the capacity should be increased considerably Optical properties of carbon nanotubes Withinmaterial science, theoptical properties of carbon nanotubesrefer specifically to theabosorbtion,photoluminesence, andRaman spectroscopyofcarbon nanotubes. Spectroscopic methods offer the possibility of quick and non-destructive characterization of relatively large amounts ofcarbon nanotubes. There is a strong demand for such characterization from the industrial point of view: numerous parameters of thenanotube synthesiscan be changed, intentionally or unintentionally, to alter the nanotube quality. As shown below, optical absorption, photoluminescence and Raman spectroscopies allow quick and reliable characterization of this nanotube quality in terms of non-tubular carbon content, structure (chirality) of the produced nanotubes, and structural defects. Those features determine nearly any other properties such as optical, mechanical, and electrical properties. carbonnanotubesare unique one dimensional systems which can be envisioned as rolled single sheets ofgraphite(or more preciselygraphene). This rolling can be done at different angles and curvatures resulting in different nanotube properties. The diameter typically varies in the range 0.4-40nm (i.e. only ~100 times), but the length can vary ~10,000 times reaching 4cm. Thus the nanotubeaspect ratio, or the length-to-diameter ratio, can be as high as 28,000,000:1,which is unequalled by any other material. Consequently, all the properties of the carbon nanotubes relative to those of typical semiconductors are extremelyanisotropic(directionally dependent) and tunable. Whereas mechanical, electrical and electrochemical (superconductor) properties of the carbon nanotubes are well established and have immediateappplications, the practical use of optical properties is yet unclear. The aforementioned tunability of properties is potentially useful in opticsandphotonics. In particular, light-emitting diodes (LEDs)photo-dectors ased on a single nanotube have been produced in the lab. Their unique feature is not the efficiency, which is yet relatively low, but the narrow selectivity in the wavelenghtof emission and detection of light and the possibility of its fine tuning through the nanotube structure. In addition,bolometerand optoelectronic memorydevices have been realised on ensembles of single-walled carbon nanotubes.[2] Carbon nanotubes as a black body An idealblack bodyshould haveemissivityorabsorbanceof 1.0, which is difficult to attain in practice, especially in a wide spectra range. Vertically aligned forests of single-wall carbon nanotubes can have absorbances of 0.98-0.99 from thefar-ultraviolet(200nm) tofar-infrared(200ÃŽ ¼m) frequencies.Super black, a coating based on chemically etched nicle-phopsphoras alloy, is another material approaching the absorption of 1.0. These SWNT forests (buckypaper) were grown by the super-growth CVD method to about 10 ÃŽ ¼m height. Two factors could contribute to strong light absorption by these structures: (i) a distribution of CNT chiralities resulted in various bandgaps for individual CNTs. Thus a compound material was formed with broadband absorption. (ii) Light might be trapped in those forests due to multiple reflections Nanotubes As Space Elevators A space elevator would extend 22,000 miles above the Earth to a station, and then another 40,000 miles to a weighted structure for stability Scientists from Cambridge University have developed a light, flexible, and strong type of carbon nanotube material that may bring space elevators closer to reality. Motivated by a $4 million prize from NASA, the scientists found a way to combine multiple separate nanotubes together to form long strands. Until now, carbon nanotubes have been too brittle to be formed into such long pieces.[3] Conclusion Carbon nano tubes are very important material and are precious in day to day life , space research, nanotechnology , telecommunication , optics etc. However they are still not been used in their full extent because they are very expensive and are toxic in nature. We have to somehow find a cheap source of carbon nanotubes in the future.

Analysis of Industries :: Technology Manufacturing Industries Essays

Analysis of Industries In today ¡Ã‚ ¦s advancing technology state, one must be aware of information management systems and how they are shaping lives. Many industries are involved in information technology, and it is that technology which enables them to survive. Five major industries are health, services, manufacturing, finance, and retail. It is hard to say which one is affected more by technology because they all are in their own individual ways. The topics of IT they all share, but the way that information technology is used and introduced in each industry makes them different. In such a highly competitive environment, businesses need to take advantage of all the technology they can in order to survive and gain the upper hand. This semester, I focused on the manufacturing industry because it is how many of products become products and how they are brought to us, the consumer. Data and Knowledge Management A company is made up of managers and employees. The hierarchy of the management team and the different levels of data information at each level needs need to be recognized, as does the fact that from top, strategic management to clerical and shop floor workers, all the members have varying needs regarding information systems. The general pyramid-shaped hierarchy is the most common organizational structure found in businesses. At the bottom are the clerical and shop floor workers, then the operational managers, next are the middle managers, and at the top are the senior managers. The largest group is the clerical and shop floor workers. Some common characteristics of information at each level are the data range, time span, level of detail, the source, the degree of structure, and the purpose. Data range is the amount of data from which information is extracted. Top management needs a wide data range while the lower levels need a narrow range to focus on their specific divisions. Time span refers to how long a period of time the data covers. Top management need data that reaches far into the past, while lower level managers need only a time span of hours or days. The level of detail is the degree to which the information generated is specific. For top management they need summarized information that is not greatly detailed, while operational managers need highly detailed information. The way that information is presented varies depending on the user or manager. Some different presentation methods are graphically, with text, tabular, or audibly.

Order vs. Freedom in Political Systems Essay -- Politics Philosophy

Order vs. Freedom in Political Systems Order and freedom are both necessary and beneficial towards the citizens and society with the aim to promote harmony, yet they both contradict each other. This contradiction has existed throughout many years and it is still hard to decide which one is ideal for the society. This essay will discuss and analyze if order or freedom is more important for political systems. Many believe that order should be applied by the government; though it should be allowed to a certain limit and should not interfere in a citizen’s personal life. However others believe that full freedom should be given to individuals and that nothing should be enforced as it brings along many differences between citizens. This essay will attempt to study and answer the long awaited question; which of the two are more beneficial for the society. Order is a demand of disciplined or prescribed agreement surrounded by elements that a desirable purpose is achieved. There were many philosophers who believed that order was necessary to encourage an equal society in which one of them was Machiavelli. Machiavelli strongly believed in having order to achieve an equal society, he adopted a different view which was centred on man, and the nature of human beings along with its relationships with other individuals. Machiavelli was the first modern, political scientist who only approved on empirical based method of analysis therefore he was more concerned with the present rather than focusing on the consequences. Machiavelli focused and examined the political history and studied in depth the city states and rulers in order to propose general rules of political behaviour. Machiavelli was also greatly influenced by the Romans; â€Å"R... ...at having order or freedom alone brings along many conflicts and disagreements within society. Therefore it is believed that neither should be fully implied, hence in order to promote a healthy society, a basic equilibrium between the two should be present. BIBLIOGRAPHY D. A. Lloyd Thomas., 1998. Locke on government. New York: Routledge. Ellenburg, S., 1968. Rousseau’s Political Philosophy. London: Cornell University Press. Plamenatz. John., 1963. Man and Society. London: Longman Quinton. A., 1967. Political Philosophy. London: Oxford Press Roger, D., Masters., 1968. The Political Philosophy of Rosseau. New Jersey: Princeton University Press. Shklar, J. N., 1976. Freedom and Independence. London: Cambridge University Press W. Von Leyden.,1982. Hobbs and Locke: the politics of freedom and obligation. London: The MacMillian Press Ltd.

Service Learning in College Essay -- Essays Papers Education Teaching

Service Learning in College Service learning provides college students with a whole new method of learning. This type of learning provides a student with an experience outside of the classroom in their area of concentration. Emily Knab, a college student at the University of Miami, has experienced service learning and found it very beneficial in her area of interest. Emily is studying education and wants to become a teacher in the future. She performed her service learning at an elementary school, focusing her attention on the third grade. She shadowed the teacher and completed many of the tasks that she would normally do. The students found Emily to be very helpful and respected her as if she were their real teacher. Emily stated that, â€Å"Service learning strengthened, increased, and developed my knowledge in education.† Service learning brings together the needs of the people within the community and gives students the chance to work with those needs (â€Å"Service Learning,â₠¬  par. 10). Field experiences combined with service learning activities is an essential part of growing academically (LaMaster 1). Service learning brings together student, community, and teacher through performance and education. Service learning has a growing history in the United States. The Native American people are the sources of community service. It was a part of their ethics that helping one another was the right thing to do (Wade 23-4). Helping one another was one of the only means of staying alive back when the native people were located around the United States. One of the largest steps in the expansion of service learning would have to be the establishment of the Civilian Conservation Corps with the leader... ... Douglas J. Simpson. To Serve and Learn: The Spirit of Community in Liberal Education. New York: Peter Lang Publishing, Inc., 1998. 21-33. Frederickson, J. Patricia. â€Å"Does Service Learning Make a Difference in Student Performance?† The Journal of Experiential Education Fall 2000: 1-12. Knab, Emily. Personal interview. 29 Oct. 2001. LaMaster, J. Kathryn. â€Å"Enhancing Preservice Teachers Field Experiences Through the Addition of a Service Learning Component.† The Journal of Experiential Education Spring 2001: 1-8. Wade, C. Rahima. Community Service-Learning: A Guide to Including Service in the Public School Curriculum. New York: State University of New York Press, 1997. 19-46. â€Å"What is Service Learning?† Service Learning: The Home of Service Learning on the World Wide Web 22 Oct. 2001 .

China vs Egypt Whap Essay

In ancient China and Egypt, two civilizations came to be. Egypt grew to be a vast empire while the Zhou dynasty was one of the longest lasting Chinese dynasties. They both had many similarities and differences in their social and political structure. The political structure in Egypt was based on a theocracy with a centralized control of administration, while the Zhou had a decentralized administration and left much power in local hands. They both had in common the fact that the leaders of these civilizations were blood related and had a close relationship with the gods. On the social structural end of the civilizations Egypt and the Zhou both had hierarchy’s and class differentiations. Where these two civilizations contrast is the fact that the Zhou was based on a patriarchal society and gave little rights to women while Egypt had slaves and gave their women more rights than the Zhou. Along the Nile River, Egypt formed a strong, powerful, political system. The government consisted of a theocracy where the Pharaoh, also known as the supreme leader of ancient Egypt, was looked upon as a god. He was believed to be a descendant from the god Osirus. The people believed the gods controlled the forces of nature and were the reasons for the annual flooding which brought a sufficient food supply for the civilization. When these beliefs occurred, they directly related these happenings to the power of the pharaoh. In the Zhou dynasty, their government could also be considered a theocracy; the people looked up to the king as a descendant of the god of Spirit. They used the Mandate of Heaven in which the king was directly related to the gods. The mandate stated that the king only had the mandate of rule if he acted in the interest of his people. If he was weak and was defeated he argued that he lost the power of mandate. The Zhou rulers would also communicate to the Gods through a ritual that consisted of oracle bones. With the outcomes, the king was able to decipher the readings and either communicate with the gods or predict the future. In the Zhou dynasty, a series of kings ruled. This can be classified as a similarity between the two civilizations. Both settlements rulers were kings and also blood related. The Zhou dynasty king position would be passed down to a family member of the king; this is also true for the pharaohs position in Egypt. In most cases the father would pass his role down to his son. While these two political structures had many similarities they also had modest differences. One of these differences was that the rulers of Egypt created a single unified empire. The Zhou dynasty was never able to accomplish such a great task. Under the rule of Menes, Egypt was able to become unified. This event lead to the growth of the power of kings and leading to them being known as gods. One last difference is that the Zhou did not have a centralized administration like the Egyptians did. Instead, they distributed power to local rulers in return for loyalty across the area in which the Zhou ruled. They found this method an easier way to rule such a large state. With a more diverse people, some rulers find it more sufficient to leave power in local hands to make the transition of taking over another state more seamless. In Egypt, the opposite was occurring. This empire contained a centralized administration that was involved in the trading process as well as collecting taxes and so on. In the areas of social structure as well there are differences and similarities between the two civilizations. One aspect of each social structure that you can consider to be a similarity is the difference in classes. In Egypt, there was a great separation between the wealthy and the poor. One of the reasons this event happened was due to the fact that when the centuries progressed, only the wealthy were able to send their children to school. In ancient Egypt, you had to be educated to have a high class job and so they cycle kept repeating itself. In the Zhou civilization there was class structures also. One can realize the difference in social classes by the burials that took place. In Egypt, pharaohs were given elaborate burials in pyramids with gold and jewels surrounding them for the afterlife. In the meanwhile, the poor could not even afford mummification. In the Zhou dynasty, the wealthy were given more elaborate burials also while the poor were thrown in pits. One other similarity in the social structure is the Zhou and Egypt were a patriarchal society. This means that the male gender was more dominant than the female. Men were given more rights then women. But another difference is in Egyptian society, women were given more rights then women in the Zhou. Egyptian women were able to own property and be active in public life while women in the Zhou were bound to their home. One last difference between the two is that slaves in Egypt were a prominent social class. Slaves in Egypt were the lowest of the classes and usually treated with little respect. There were virtually no slaves in the Zhou dynasty, peasants being the lowest class. In conclusion, the Zhou dynasty and ancient Egypt both had many similarities in their social and political structures. The two civilizations both had theocracies and blood related kings. Egypt had a centralized administration and the Zhou did not. In the end, both civilizations were successful even with the different techniques each used. Both had many accomplishments with the types of political and social structures that contributed in making some cultures that still exist to this day.

Government Role Essay

The main role of the executive is to preform leadership like duties such as carrying out leadership roles, ceremonial roles, and preforming symbolic. The leadership role demand formulating, articulating, and implementing goals of the political system. The effective chief executive becomes the spokesperson for the people, attempts to invigorate the people’s support for these goals, and then develops strategies that ease their accomplishment. For the most part the chief executive takes the initiative in a policy form. The executive policy leadership is very crucial during times of crisis, because the executive structure has the potential for a level of coherence and consent of action, which is almost always lacking in legislature. In most political systems the chief executive officer has the power to veto the legislation that the legislature initiates, which may be directly or indirectly. The actors in the executive role usually function as the unifying symbol of the entire soci ety, becoming the lead figurehead for the people. The executive presence becomes a central to many of society’s ceremonies and rituals. In the majority of all political systems the executive has the primary responsibility for implementing the laws and policies of political order. Most systems have an executive cabinet in where each member is directly and personally responsible for some of the major areas of administration. However they are supposed to set a broad set of guidelines for policy and implementation and responsibility for any major mishaps that occur. In parliament for examples, the minster of a department will usually resign if there is a serious shortcoming in his or her area of responsibility. The chief executive must set policy and supervise the organization and utilization of the state’s military capabilities, which is a task that can have the most serious consequences for the security, and well being of the society. Along with this comes the supervision of foreign affairs that involves a complicated pattern of meeting officials from other states and deal with national dealings with other nations usually showing some form of cooperation. The British government and the United States government are different in many aspects but yet share many similarities. A prime minister who handles the majority of the executive responsibilities mainly holds Britain’s executive, and of curse the king or queen handles ceremonial responsibilities like a figurehead would. However the United States has a fused executive system in where the president handles both the  head of state and the head of government roles. 2. Democracy has a wide range of meanings, but true direct democracy is a government of and by the people. An alternative concept in which it is pretty clear is representative democracy. This is a system in which the citizens elect people to represent them in the political aspect of things and to express the values on their behalf of society. Another general term to describe this democracy is a republic even though not all republics are democratic and not all democrats are republicans. Electoral democracy is defined as a political system in where all citizens periodically vote in order to elect political leaders in their society. It also seems important to establish that the people have the power to retain or reject those serving as their political leaders. This additional condition, called the limited mandate, means that the electorate grants the authority to rule for only a short fixed period of time, and then the electorate has the opportunity to elect their representatives again. Meaning that if the political leaders do not gain sufficient votes the political leaders will voluntarily resign office. We can also classify a political system called liberal democracy when citizens enjoy not only electoral democracy but also substantial political rights and civil liberties regarding participation, personal freedoms, and oppositions. The United States is considered to have some like similarities in this regard for the notion that its citizens enjoy the freedoms and rights that come along with voting and individual values. A non-democracy is a concept by with all major decisions especially with those that deal with the state is handled by the person or political group in charge of the state in that time. One conventional concept used to define non democracies is a dictatorship. A definition of a dictator might be a ruler with absolute power and authority. Dictatorship may be further defined as the absence of a limited mandate- a critical factor in the definition of democracy. That is, the citizens of that state have no power to remove the person in office or political leadership period. This government type is often time seen as harsh to its citizens and harsh. Totalitarianism, which is a political system that the allocation of values and its control penetrate into almost every aspect of its citizen’s every day lives. The totalitarian political system demands complete obedience to its extensive  rules in culture, economics, religion, and most of all morality. All organizations are subordinated to the totalitarian state. Every activity is under scrutiny by the state in the name of the public interest. The state might define what is ok to watch or be produce in a movie, what acceptable to say in the media, and It even has acceptable behaviors and thoughts for its people. Another concept that falls under the category of non-democratic is Authoritarian regimes. Many authoritarian regimes such as dictatorships lack empowerment. What really distinguish authoritarianism are the political actions and decisions of the ruler, while the political rights and freedoms of the people are significantly limited. In other words under authoritarianism the population has very minimal political rights. An authoritarian regime places many severe restrictions on the activities of individuals and groups who advocate the people on the actions of the political system. The great majority of the populations are not allowed to participate in any political activities except in ways that expressly encouraged by the regime such as mass rallies and speeches. Citizens of such places are not allowed to question th e political intuitions, procedures, or public policies of an authoritarian regime. 3. There are a few different types of states, first there is the unitary state and then there is central government, which holds all legislative power. While the central government has indivisible sovereignty, it can delegate power or functional responsibilities to territorial units, which have names such as department or regions. These peripheral governments serve only at the convenience of the central government, which can revoke their power or functions at any given time. The majority of all citizens tend to identify with the country as a whole, rather than with regional authorities as they should. A federation is divided constitutionally and functions between a central government and the set of regional governments. On the other hand to a unitary state, there is an explicit sharing of power among the levels of government in a federation, and no level has legal power to dominate any other level in all policy domains. There are five major rationales that make up a federation: large size, prior existence of strong states, desire to create unity or accommodate diversity, the desire to concentrate power and resources, and the desire to disperse political power. A federation can be established to prevent the over centration of power in the central government. A confederation is an association in which states delegate some power to a supranational central government but retain primary power. Confederations emphasize on economic cooperation and or military cooperation’s. It is a loose grouping of states in which each state’s involvement membership, and compliance with the central government are conditional depending on the state’s perception of its own national interest.