Marketing Plan

Diana Marketing Plan 1.0 Executive Summary This grocerying plan illustrates strategies to be apply to attract more customers and thereby boost gross revenue of Diana, a female vigorous diaper trade and distributed by opportunity Maldives Private. Diana is renowned for its ultra-slimness and super absorption feature. This Turkish birth is idol for humid atmosphere of Maldives. When commercializeing this product to the elect market segment, these features will be emphasized. This product is targeted to women of age amid 18 50 years who have active lifestyle. Upon research it is cognise that most of the women primary(prenominal)tain reluctance sharing just about blackguard dilemma. Hence, it is decided to base our marketing strategy to create sentience sharing this dilemma without hesitance. The next intended step is to advise our product through several mediums, highlighting its slimness, convenience, absorption and relevance to the Maldivian atmospher e. The best medium of advertisement for these kinds of products was found to be produce of mouths. Women feel confident to use a vigorous napkin suggested by a friend or a family member. It is estimated to drub out the action plans of the marketing strategy with a cipher of Rf500,000. 1.1 Introduction Diana was introduced to Maldivian market in June 2010.

Ever since, the product is world distributed discreetly through neighborhood corner shops only. Hence the gross revenue await low due to limited knowledge about the product within the market. This marketing plan is designed to grasp study mar ket portion of female sanitary napkins marke! t and to subscribe to significant increase to sales. 1.2 Company profile Diana sanitary napkin is imported and distributed to Maldivian market by Opportunity Maldives Pvt. Ltd. The follows main imports are VIP baby diapers and Diana sanitary napkins. Opportunity Maldives alike imports and distributes printer toners and electrical switches. Being integrate in 2009 with cardinal shareholders,...If you want to get a complete essay, order it on our website: OrderCustomPaper.com

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