Jones Blair Case

Jones- Blair Case Marketing 450 Grand Canyon University Vicki Littleton March 4, 2012 Jones-Blair play along The Executives at Jones Blair find themselves at an impasse. The company is trying to descend how go around to deploy marketing efforts with valid solutions that were presented by each executive. Characterizing the Industry The U.S. pigment industry is considered to be a maturing industry. In 1995, gross sales were estimated to be slightly over $13 billion. The U.S.

paint industry is split up into three segments: architectural coatings (43%), original equipment manufacturing (OEM) coatings(35%) and special purpose coatings(22%). architectural coatings be normal purpose paints, varnishes, and lacquers that are employ on residential, commercial and institutional structures. They are sold through wholesalers and retailers. OEM coatings are hypothesise to industrial buyer specifications and are used for perpetual goods such as automobiles, transportation equipment, building products and industrial machinery and equipment. pe culiar(prenominal) purpose coatings are form! ulated for special applications or environmental conditions (extreme temperatures, exposure to chemicals). They are used for automobile and machinery refinishing, industrial social system such as factories, railroads, bridges, marine applications, highway and traffic machines and detonator paints. In 1995, the U.S. sales for architectural paint coating accounts were at $5.5 billion (without sundries.) The architectural coatings are in a nail along with market. The waterlogged growth rate measured in dollars could be traced keister to a slowing growth rate in...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

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